What is the difference between earned media and paid media in advertising.

. Earned media is media coverage that is gained through publicity efforts, while paid media is advertising that is paid for.
b. Earned media is advertising that is paid for, while paid media is media coverage that is gained through publicity efforts.
c. Earned media and paid media are the same thing.
d. Earned media is advertising that is targeted towards a specific audience, while paid media is advertising that is shown to a broad audience.
Answer: a. Earned media is media coverage that is gained through publicity efforts, while paid media is advertising that is paid for.

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