What is the difference between a target audience and a target market in advertising.

a. A target audience refers to the specific people who will see the advertising message, while a target market refers to the broader group of people who are potential customers.
b. A target audience and a target market are the same thing.
c. A target audience refers to the geographic location where the advertising will be shown, while a target market refers to the specific people who are potential customers.
d. A target audience refers to the advertising budget, while a target market refers to the specific products or services being advertised.
Answer: a. A target audience refers to the specific people who will see the advertising message, while a target market refers to the broader group of people who are potential customers.

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