Marketing Management MCQs

What is a value proposition.

A. The set of benefits or values that a company promises to deliver to customers in order to satisfy their needs and wants.
B. The set of manufacturing processes that a firm uses to produce its products.
C. The set of financial statements that a firm produces to report its financial performance.
D. The set of human resource policies that a firm uses to manage its employees.
Answer: A

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What is a marketing channel.

A. A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
B. A set of manufacturing processes that a firm uses to produce its products.
C. A set of financial statements that a firm produces to report its financial performance.
D. A set of human resource policies that a firm uses to manage its employees.
Answer: A

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What is a competitive advantage.

A. A company’s ability to perform better than its competitors in areas such as product quality, customer service, or cost.
B. A company’s ability to manufacture products more quickly than its competitors.
C. A company’s ability to set prices lower than its competitors.
D. A company’s ability to sell products in more markets than its competitors.
Answer: A

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