Advertising MCQs

What is the difference between above-the-line advertising and below-the-line advertising.

a. Above-the-line advertising refers to mass media advertising such as TV, radio, and print, while below-the-line advertising refers to targeted and direct advertising such as email marketing and social media advertising.
b. Above-the-line advertising is more expensive than below-the-line advertising.
c. Above-the-line advertising is more effective than below-the-line advertising.
d. There is no difference between above-the-line advertising and below-the-line advertising.
Answer: a. Above-the-line advertising refers to mass media advertising such as TV, radio, and print, while below-the-line advertising refers to targeted and direct advertising such as email marketing and social media advertising.

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What is a unique selling proposition (USP).

a. A statement that highlights the features of a product or service
b. A statement that emphasizes the benefits of a product or service
c. A statement that distinguishes a product or service from its competitors
d. A statement that summarizes the company’s mission and values.
Answer: c. A statement that distinguishes a product or service from its competitors.

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What is the purpose of a call-to-action in an advertisement.

a. To inform consumers about a product or service
b. To persuade consumers to buy a product or service
c. To remind consumers about a product or service
d. To encourage consumers to take a specific action, such as making a purchase or visiting a website.
Answer: d. To encourage consumers to take a specific action, such as making a purchase or visiting a website.

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What is the difference between advertising and marketing.

a. Advertising focuses on promoting products or services, while marketing includes a broader range of activities such as research and pricing.
b. Advertising is only done through traditional media channels, while marketing can be done through both traditional and digital channels.
c. Advertising is a subset of marketing, and both terms are often used interchangeably.
d. There is no difference between advertising and marketing.
Answer: a. Advertising focuses on promoting products or services, while marketing includes a broader range of activities such as research and pricing.

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